Heartland Automotive Services
America's Largest Jiffy Lube Franchisee
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Bernard Peters
Chief Financial Officer
Mr. Peters joined Heartland in February, 2010 as the Chief Financial Officer. Prior to joining Heartland, Bernard was the CFO at The Pampered Chef, a $600 million company, and has a total of over 20 years of finance leadership experience. He held Vice President level roles with Marriott, a world class guest-centric organization, and spent 10 years at Coca Cola and NCR in Mergers and Acquisitions and Business Management positions.
Bernard attended the College of Charleston where he earned a bachelor of science in business administration (summa cum laude.) He spent four years in public accounting as a CPA before attending the University of South Carolina to obtain his MBA.
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